insightzen

PR Strategy Media & Content Crisis Management

Deep insight,Pure zen.

Insightzen is a PR agency for PR consulting, crisis communications, and sustainability storytelling — helping brands build reputation on real value.

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7 years in communications — from journalist at ELLE, SaoStar, Pháp Luật, and Tuổi Trẻ to strategic PR for Cát Tiên Sa, VTV3, and Casio. Insightzen was born from that journey.

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Worked with

  • Bitex
  • Elle Vietnam
  • Cát Tiên Sa

Services

Full-spectrum communications, from strategy to crisis

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01.PR Consulting02.Media & Content03.Crisis Communications

Work

Stories we're proud to have shaped

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01.
An Phat Coconut Oil
PR ConsultingOngoing

An Phat Coconut Oil

Partnering with Insightzen on building a communications plan and positioning as a sustainable organic brand.

  • Built a phased, end-to-end communications plan aligned with the brand's growth goals.
  • Repositioned An Phat Coconut Oil within the organic market, clarifying its core values and differentiating message.
  • Advised on a consistent core Message House for the brand's communication channels.
02.
Bitex × Casio
PR Consulting

Bitex × Casio

A full-scale PR campaign that grew Casio's brand awareness in Vietnam through large education programs.

  • Planned and executed PR campaigns to enhance brand awareness, including large-scale educational and community programs.
  • Developed press materials, managed media relations, and secured coverage across major news outlets.
  • Collaborated with government education departments and authorities to organize nationwide competitions, such as the Casio Computer-Based Math Contest.
03.
9 Powerful Transgender Women Who Made History
Media & Content

9 Powerful Transgender Women Who Made History

These powerful transgender women led the way and made an enormous contribution to the LGBT movement around the world.

Tô Huỳnh Ngọc Cẩm Tú

About

Insightzen creates impact and transformation for brands through ideas rooted in real value and deep understanding. Insightzen builds on that foundation through the Deep Insight, Pure Zen philosophy — connecting seamlessly across PR consulting, media & content, crisis communications, and sustainability storytelling, partnering with every brand by understanding its core values and turning them into messages that reach customers' hearts.

Tô Huỳnh Ngọc Cẩm Tú — Communications Specialist

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Ready to build your brand on real value?

Send us a note about your brand — Insightzen will get back to you within 24 business hours.

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